100% of proceeds go to charity. The 2019 charity is the Children's Wish Foundation of Canada.
Children's Wish will provide participating stores with fundraising collateral such as wish clouds and donations boxes. Participating stores will also receive National Convenience Week posters to display leading up to the event. These items will be mailed/delivered to your store and should arrive beginning mid-August. Stores are encouraged to display these items in advance of August 26th to build excitement and start raising funds!